Who We Are

Blue Avenue Music Group, LLC, is an artist management, marketing, and label services provider. We created it after experiencing for ourselves the challenges artists face when navigating the perpetually and often intentionally complex business aspects of the music industry.

Our calling is to provide unique, cost-effective resource that helps artists build a solid business foundation for their careers, and more effectively monetize their efforts. It begins with helping them define their vision and we spend a lot of time up-front with our clients to help them do so and understand it ourselves. We deliver results that not only help our clients in tangible ways, but also ensures that we abide by our Golden Rule of treating each client with grace, kindness, and respect.

We live these principles every day, and help each client better understand what it means to Be Creative, Be Artistic, and Be Valued as a human and an artist. While it's not witchcraft, we foster magical relationships with each client that go far beyond the bond of a conventional contract and business relationship. Blue Avenue's clients are typically the artists themselves, but our services are valuable to labels and music marketing companies too.

We believe in an honest work ethic, creativity, and helping to define and achieve an artist's vision.

What We Do

We deliver results in the best interest of the artists we serve.

Meet Our Agents

Portrait of Jenny Powers

Jenny Powers

Founder & CEO

Jenny Powers is a music lover, avid supporter of Girls Rock Camp, and official Ari's Take Academy Moderator. She is constantly studying the ever-changing music industry, while consistently and effectively refining her methods and services to help bands achieve their goals and build a solid, sustainable business foundation for their careers.

Jenny's social media marketing campaigns have led to chart topping albums on Billboard, iTunes and Apple Music.

Portrait of Luke

Luke Wade

Marketing Manager

Luke is a twenty-year veteran in music with experience as both a touring artist and industry professional. After moving to Los Angeles from his home city of Fort Worth, TX in 2016, he began working as a talent producer for NBC Casting, working with artists on television shows such as The Voice, SONGLAND, and American Song Contest.

In his interactions with artists, he began to see a pattern. So many incredibly talented individuals lack access to the resources necessary to find and maintain the kind of attention that turns a passion into a career. A desire to change this pattern for others, as well his own need to feel empowered as an artist are the foundation for his journey in the digital marketing space.

Building his most recent project YOUNGTONES from a vision in his head to a real project with Millions of streams, tens of thousands of followers, and real traction in the music industry, Luke practices what he preaches. This makes him the ideal partner for artist with ambitions to use their art to make a mark.


Hear From Our Clients

"[Jenny's] advice is always right on."

"Jenny is an absolute champion for artists. She has a genuine passion for helping artists grow and once she puts her mind to something there's no stopping her."

"What I greatly admire about [Jenny], especially in this industry, is her straight-forward honesty. She doesn't waste your time with just talk, she doesn't BS you just to pull one over, and she doesn't fluff up any details to make herself look better, she follows through with action, and she delivers real, viable results. No band should go without a Jenny!"