Jenny Powers

Jenny Powers

Founder & CEO

Jenny Powers is a distinguished South Carolina native, born and bred on the sun-kissed shores of Myrtle Beach, specifically in the Cherry Grove section of North Myrtle Beach. As the visionary Founder and CEO of Blue Avenue Music Group, LLC, she oversees a dynamic conglomerate that includes artist management and marketing services, Blue Avenue Records, production services, and educational workshops along with a vibrant community platform.

Powers holds the pivotal role of VP of Community Relations at, a trailblazing tech platform dedicated to music marketing. Her expertise is further showcased through her position as the Music Marketing Moderator at Ari’s Take Academy, where she has empowered over 1,800 artists, musicians, managers, and labels from around the globe to excel in music promotion.

Her commitment to the music community extends to her involvement with YEAH!, a non-profit organization aiming to amplify youth voices through music education. As a key member of the Marketing Committee, and leveraging the organization’s roots in the Southern Girls Rock Camp initiated by her sister Kelley Anderson, Powers contributes to a vital cause that supports the next generation of musicians.

Powers’ innovative social media marketing campaigns have catapulted artists to the apex of Billboard, iTunes, and Apple Music charts. She has been instrumental in assisting a diverse roster of artists and some of the foremost music marketing companies in the United States and internationally. Her collaborative efforts have supported the careers of industry giants such as LeAnn Rimes, Mark Bryan of Hootie and the Blowfish, Danny Elfman, Michael Brant DeMaria, Dana Nielsen, and numerous contestants from American Idol, Songland, and The Voice, among others.

Her insights and pioneering work have been featured on esteemed platforms like The Music Industry Blueprint Podcast with Rick Barker, The New Music Industry Podcast with Ari Herstand, and The Make Moves in Music Podcast with John Clinebell. Moreover, her influence and contributions have been recognized in Spotify for Artists, Ari’s Take blog, Authority Magazine, and by Tallulah Films, highlighting her significant impact on the music industry.

Powers’ recent initiatives include a collaboration with the Myrtle Beach Chamber of Commerce on Myrtle Beach Beats, aimed at showcasing the region’s talented musicians. This effort, along with her work with local businesses and alternative venues, exemplifies her dedication to providing quality shows, performances, and entertainment from South Carolina musicians.

Jenny Powers continues to be a driving force in the music industry, championing the development of artists and contributing significantly to the music community with her deep understanding of the industry and a commitment to innovation and growth.

Service Offerings

Book a 1-on-1 Strategy Session with Jenny to get help with:

  • Royalties & Registration
  • Single & Album Release Strategy
  • Advertising Strategy
  • Social Growth





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